Josefine Botha
Systemic Business Coach
About Me – My Journey
I believe true change begins where clarity, courage, and self-confidence meet.
Roots and Family
I was born in Berlin, where I live with my family – and my four children, who remind me every day of what truly matters and continually inspire me to stay flexible and keep growing.
Openness to the World
From an early age, I was drawn to the world beyond my own. After finishing school, I travelled to India, lived and worked in Scotland as part of the European Voluntary Service, and later studied Asian and African Area Studies at Humboldt University in Berlin.
I spent two semesters at the University of Dar es Salaam in Tanzania, followed by an internship at the German Embassy in South Africa.
These experiences profoundly shaped how I understand people, collaboration, and growth – and strengthened my intercultural awareness. They taught me to listen, remain open, and embrace different perspectives – skills that continue to form the foundation of my work today.
Travel as a Source of Inspiration
Travel remains a meaningful source of inspiration for me – especially Southern Africa.
These places remind me what it means to change perspective, stay curious, and embrace change as an opportunity.
Leading People, Shaping Culture
For more than ten years, I’ve been working in the tech industry – in People & Culture and HR leadership roles at international companies such as Wooga, Booking.com, and Vinted.
I’ve helped build teams from five to forty people, supported organizations through critical growth phases – including hypergrowth – and coached leaders to stay clear, effective, and authentic in times of rapid change.
This experience in international, fast-scaling companies has strengthened my ability to understand complex dynamics and approach change constructively.
I believe that sustainable success emerges where individual growth and business goals are in balance. Leadership and culture determine whether people can truly thrive – and whether organizations can succeed in the long term.
My goal has always been the same: to empower people and create structures where performance, growth, and well-being go hand in hand.
Balancing Career, Family, and Personal Growth
From my own experience, I know how challenging it can be to combine a demanding career, family life, and personal growth – especially when you’re deeply committed to both your work and your loved ones.
As a mother – and for many years a single parent – I’ve learned to set priorities, stay flexible, and lead with intention.
These experiences continue to shape my perspective today – both as a leader and as a coach.
From People Leader to Systemic Business Coach
Driven by the desire to deepen my experience and support people more intentionally in their professional and personal growth, I completed a certified training as a Systemic Business Coach at Quadriga University Berlin, graduating in April 2025.
Today, as an independent Business Coach, I work with leaders in the tech industry, mothers in leadership positions, and individuals navigating transition – helping them unlock their potential, make conscious choices, and pursue their goals with clarity and confidence.
What Drives Me
At the heart of my work is the belief that meaningful growth begins where clarity, courage, and self-confidence meet.
I combine hands-on leadership experience with systemic coaching – supporting you not only in gaining new perspectives, but in turning them into purposeful action.
